A LITTLE BIT OF STORY
A LITTLE BIT OF STORY
Kala Sanskruti synonymous with Bandhani, was established in the year 2011 and has been a leader in the textile and retail business for over years. An icon of Indian
Culture , Kala Sanskruti has become synonymous with Bandhani or Silk sarees. Kala Sanskruti Started as a small retail store for Bandhani Sarees, the family-run
shop did steady business for years.
In a radical departure from convention, Kala Sanskruti decided that the shop would do no discount selling, an unheard-of prospect back in the 2011. Since then it has
been a pioneer in the fieldof Bandhani, leading the change for an entire industry. Kala Sanskruti soon built up an image of unrivalled quality at reasonable prices; its
roster of loyal clients also grew multi fold. An year brand with considerable equity in the Gujarat , Kala Sanskruti is still the popular destination of choice for Bandhani ,
silks and wedding Saree today.
Today Kala Sanskruti's business focus has broadened, becoming not only a leading sari-retailer, but also one of the foremost exporters of fabrics, apparel and home
furnishings. Kala Sanskruti has evolved with the times to become a category-killer in the Saree industry, offering everything from traditional Bandhani to lightweight
versions like crepe and chiffon to even designer Saree. It also boasts of an apparel line for women - with a sizable private-label collection Saree, Dress, Chaniya Choli,
Kurta/ Kurti, Dupattas.
Our Vision
Artificial Intelligence and Social Work: Collaborating with communities for a more just, healthy, and sustainable world. The primary goal of Kala Sanskruti for Artificial Intelligence in Society is to develop, test, iterate, and demonstrate how AI can be used to tackle the most difficult societal problems.
Our Mission
We believe that this can best be achieved by a genuine partnership between computer science, operations research, social work, and community organizations.
MARKET GAP & OUR SOLUTION
No authenticity & consistency in Design, Quality & Price
Constant quality checks, controlling the pricing with cost price efficiency and innovative designs to match the trends
High prices for ethnic wear in the market
Strong supplier base, economies of scale and cost price control will help us to sale products at reasonable rates
Changing trends & taste of the customers
Artificial intelligence integration to understand the changing taste of the customers and time to time collection of feedback
Fragmented & unorganized market
Taking the advantage of unorganized and fragmented market we focus on whole sale and capture retailers in our supplychain
INDUSTRY TOUR
With the increase in westernization, the influence of international sitcoms and movies and growing inclination towards western clothing, one might think that this will affect the ethnic wear market in India.However surprisingly this is not the case; in fact, the ethnic wear market is growing faster than ever.
Owing to the religious and cultural diversity of India, a wide range of occasions are celebrated. On such festive occasions, consumers tend to purchase ethnic wear for both personal uses as well as for gifting, as brands typically bring out new trends and designs to coincide with festive occasions. These occasions typically drive the growth for ethnic wear.
Another major reason behind the tremendous growth in ethnic wear is due to the fact that it is now finding acceptance even among younger consumers, especially college going ones.
Growth Trends
Aspirational
Buying Women today are empowered with the ability of higher discretionary spends and a fast changing society
Acceptance of Digital channels
The paucity of time & lower penetration of modern retail outside top cities increased the acceptance
Artificial obsolescence
Increase in fashion consciousness is leading to reduction in the ‘utility value’ of clothes
Impulsive Buying
Increasing attractiveness from the concept of Visual Merchandising coupled with tempting discounts
TARGET MARKET
Wholesalers
Wholesalers are the prime buyers of Kala Sanskruiti
products & essential for regular order book
Retailers
Retailers from across India can be target in phases
where there is a weaker wholesale supply chain
Overseas Export
There is a huge demand overseas for authentic
Indian ethnic wear due to low suppliers overseas
Profile of the Targeted End User
» Female, 18 - 60 years of age
» Opinionated Progressive House wives or Working Women
» Educated, modern, health conscious and lifestyle oriented
» Loves to dress up especially Traditional
» Values the product and quality oriented
» Willing to give premium when justified by quality and value
» Loves to increase options in the wardrobe
» Accustomed to online shopping
CONTACT DETAILS
Address:
Shop-9,Jai Labh Complex, Chandi Bazar, Jamnagar, Gujarat 361001
Website:
www.kalasanskruti.com
Email Id:
info@kalasanskruti.com
Call us:
+918046041954
